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Tuesday 7 May 2013

Beatlemania


      Beatlemania is a term said to be coined by a former Scottish music promoter Andi Lothian in 1963.  Beatlemania commonly refers to the period of time in which the Beatles popularity grew massively with merchandise etc. This massive amount of popularity led to die hard fans who were often screaming hysterical women. These screaming women are one of the potential reasons that the Beatles broke up since you could not hear their music over the screaming. This popular period of time was also evident simply by the immense amount of record sales in both the United States and England. In the United States the Beatles managed to hold “Let it be” at the top of the top 100 list for a total of 59 weeks. To accentuate their popularity we can just look at sheer numbers; when the Beatles appeared on The Ed Sullivan Show in February of 1964 the program was estimated to have been viewed by about 73-million people. In addition to this as the Beatles arrived in Adelaide they were greeted by upwards of 300,000 people. mania is a suffix that is directly defined as extreme popularity for a short period of time. An example of this for people from the 90's would be "Spicemania" or "Tebowmania" both referring to brief popularity or a fad.